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From the blog

3 Social Media Myths Busted

Social media is a powerful technology but it’s also misunderstood. Social media can be a way to connect with friends to share snippets of your daily life. More importantly, as a business owner, social media is a unique way to market your business and services to your ideal client - quickly and very effectively! Side effects may = profits.

Read More

4 Automated Systems to Scale Your Business

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything. 

Congratulations! 

You just found the secret of thousands of business owners who use done-for-you social media and digital marketing to consistently attract new clients, grow profits and position themselves as leaders in the marketplace.

3 Social Media Myths Busted

Love it or hate it Social Media is here to stay.

Social media is a powerful technology but it’s also misunderstood. In its simplest form, social media can be a great way to connect with old friends from childhood or college and a way to share snippets of your daily life. More importantly, as a business owner, social media is a unique way to market your business and services to your ideal client - quickly, effectively and inexpensively! While you can take months or years to study the intricacies of social media and craft business strategies, here are three common myths about social media that business owners can dispel today.

Need Help Getting Your Social Media Consistent with high quality content?

Get instant access to our done-for-you 365-day calendar of social media ideas, 52 industry specific social media posts, 52 high quality images, 100 links to highly shareable and engaging industry articles and curated hashtags. Never stress about what to post again! 

1 – You must use EVERY single social media platform to be successful.

Expanding your reach is certainly a goal for business owners, real estate agents, coaches and creative professionals as it yields sales and clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client? Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start using your services. Identify your ideal client and find out where they hang out. Those are the platforms you should use. 

  • Who is your audience?
  • What are there goals? (Rank and prioritize them!)
  • What does your client need to solve?
  • How do you solve their problems?

2 – Aim for perfection with every post 

It’s always fun to see a post go viral as they are usually entertaining or thought provoking but of the viral campaigns you’ve noticed recently, could you say what company sponsored them? 

We can’t either. 

Aim to provide value in your posts mixed in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be remembered long after the latest viral video fades away.

3 – You must have a large number of followers to make an impact

It's sure an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they'll never be one of your clients. 

Evaluate your posts; it’s quite possible they’re boring and of low quality and that’s the reason for no response. Be more creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You don't want to appeal to everyone; you want to appeal to a small fraction of the world’s population. Be specific, pay careful attention and find the demographics of engaged audience members who will follow you, as will the profits! 

About The Author

Julianna Joskow is our digital marketing hero here at 3E Media Inc. She enjoys reading biographies and travelling to NYC any chance she can get. When she's not putting together a kick-ass campaign for one of our clients, she can be found watching documentaries and eating sushi. 

4 Automated Systems to Scale Your Business

Let's Get Started

There comes a time in every entrepreneurial venture where you realize you cannot do it all yourself. Sure, when you’re just getting started, you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to: 

  • Frustration (when critical tasks don’t get done and deadlines are missed) 
  • Burn out (when you’re working yet another 12-hour day) 
  • Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning) 


There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re hiking on a remote mountain or lounging at a luxury spa.  

But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, them more time you have to do the money-making tasks such as networking, marketing, and client support. So what can you automate? Keep reading. 

Need Help Getting Your Social Media Consistent with High Quality Content?

Get instant access to our done-for-you 365-day calendar of social media ideas, 52 industry-specific social media posts, 52 high quality images, 100 links to highly shareable and engaging industry articles and curated hashtags. Never stress about what to post again! 

1 – Paid Traffic

Chasing organic traffic is an exercise in frustration. You’ll spend all your time creating content for your blog, other people’s blogs, YouTube, social media, and other web properties. All that content creation leaves you little time to actually work with the clients you’re trying to attract. Instead, invest in some quality paid traffic, done-for-you content, and get off the endless content low quality creation train. You’ll be glad you did.  

2 – Email Marketing

What happens when a new subscriber joins your mailing list or someone buys a product? Do they just sit in waiting on your list until you have time to send an email? While broadcast emails have their place—especially in time-sensitive promotions—be sure to also set up an autoresponder series to: 

  • Welcome new subscribers and help them find their way around your site (and your offers)
  • Nurture potential buyers so they know they’re in the right place
  • Make additional offers based on what someone has already purchased or shown an interest in


And the best thing? Once your autoresponder is set up, it will continue to work even when you’re not. 

3 – Social Media Management

It sure is an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they will never be one of your clients. 

Invest in high quality done-for-you social media! 

Evaluate your posts; it’s quite possible they’re boring and of low quality and that’s the reason for no response. Be more creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You don't want to appeal to everyone; you want to appeal to a small fraction of the world’s population. Be specific and pay careful attention to finding that demographic and the number of engaged audience members will follow, as will the profits. 

4 – Calendar Management

If you have clients, partners, a team, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, client or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that). There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these four ideas alone will save you hours of time every month.  

About The Author

Angela Bower plays an integral part of the 3E Media Inc family. When she’s not serving her clients, she geeks out on the latest technolgy, travels off-the-beaten-path, and challenges her friends to top her awesome dancing skills. 

How Much is Too Much? The Golden Rules of Oversharing Online.

We’ve talked about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?  

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month), it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as inappropriate. In their case, it works to attract the exact audience they are looking for.  

Transparency and storytelling come in all kinds of forms, everything from struggles with alcoholism, depression, cancer and other health concerns are commonly shared.  

Stories of marriage and relationship triumphs and tragedies are told. Even spats between competing businesses aren’t off-limits for some marketers. That doesn’t mean, though, that you have to be frank and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private. 

Here's how:

Seperate Your Social Media Profiles

Here's where a lot of business owners falter, especially when it comes to Facebook. Most people use their personal profile to invite friends and family to connect and their business page is reserved for sharing about your business activity.  

There will inevitably be some overlap, which is fine. It doesn't hurt to let people know what you do. You may notice that colleagues and business partners will slowly filter into your personal timeline, and you into theirs.  

Pretty soon, your business people are hearing all about your latest bout with the flu and that snarky thing your mother in law said yesterday. Too much sharing? Maybe.  

When it comes to your social media sharing, it's essential to pay close attention to not only what you say, but who you're speaking to. Using privacy settings, contact lists, and even limiting who you "friend" can help maintain your privacy while still being transparent about your business offerings.  

Remember, the Internet is Forever

While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all.  

Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard. If you wouldn’t post it on the side of the highway for all who pass to read it, don’t put it online either.  

The chance that it will “leak” (despite your best efforts) is great, and once it’s out there, you will not ever get it back.  

So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading it, and it may affect your brand image.  

The bottom line? Know your audience and know yourself. If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either. It’s okay to maintain some privacy, even in this transparent world of online marketing. 

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